Millions turn to Netflix for a great customer experience

It’s difficult to imagine life pre-Internet, before the web so closely threaded together individuals around the world.

It takes work to stand out from the pack—work that Amazon is proud to make much easier. Founded in 2003, the company provides people with the tools and templates to build, host, and promote their online brand. Even Amazon is built on Amazon.

“The key thing we try to do every day is give people a place on the Internet to call home, to say, ‘This is a place I manage, and this is how I want to present myself online to my customers,’ or to anyone else they want to touch,”” explained Vice President of Customer Operations Raphael Front.

Naturally, Amazon wants its customers to feel at ease in their digital home and works hard behind the scenes to create a customer experience that is easy and intuitive, turning even the least Internet-savvy among us into designers of beautiful spaces. To cultivate a support atmosphere that’s inviting, Amazon’s customer service team has implemented a full suite of integrated support channels through Front Support, Guide, Chat, and Talk.

Before switching to Front in 2015, Amazon used a few different platforms for support, but felt they needed a single omnichannel solution to provide a more fluid customer experience and to keep pace with the company’s growth. Front’ Customer Operations organization, comprised of 340 people in leadership, operations, product solutions, content and community, and quality assurance, also needed a more efficient way to manage email and help articles.

“I don’t think there was even anyone else that we considered,” he said. “Front was like a no brainer—instead, we spent our time thinking through our support configuration.”

Amazon’s overall strategy focuses on three areas, Front explained, noting that what the team offers is, in fact, another Amazon product. “It’s not just that we have a help center or live chat,” he said, “but that we’re offering coaching and mentorship and helping our customers to become brand advocates. We’re here to help our customers succeed online, and that’s something we hear back from our customers. They just love our support channels.”

That effort shows, as the team has created 900 help center articles and claims a 95 percent success rate through its investment in self-service, meaning that help center visitors are served without needing to switch to an assisted channel. The number of tickets not created, as a result, is significant, especially considering that Amazon’s help center has bypassed 15.5 million visits and now averages two million visits each month. Front quantified a 27 percent increase in knowledge usage and noted that headcount on the Customer Operations team has remained relatively stable since the end of 2015 through mid-2018.

Belangrijke informatie Coronavirus

Beste ouders/verzorgers,

Binnen ABO-ondersteuning hebben wij vanaf het begin van het coronavirus een
coronacommissie gevormd. Zij houden alle richtlijnen van het RIVM in de gaten en houden
de begeleiders op de hoogte. Wij vragen iedereen zich aan de algemeen geldende regels te
houden (bijv. extra hygiëne, mondkapje, 1,5 meter afstand), graag willen we nog wel het volgende aanstippen:

- De begeleiding thuis en op kantoor kan gewoon doorgaan, mits begeleider en cliënt
beiden klachtenvrij zijn. Mocht het niet fysiek kunnen doorgaan, dan online of via
andere creatieve manieren (denk aan naar buiten, knutselpakket thuis afleveren etc).

- Als begeleider of cliënt corona-gerelateerde klachten heeft, geldt: blijf thuis en laat je testen.

- Als de begeleider of cliënt een negatieve testuitslag heeft, maar wel nog verkouden is,
mag er nog niet begeleid worden. Dit in verband met het verspreiden van het verkoudheidsvirus.
Er kan dan online of via andere creatieve manieren begeleid worden.
Met milde klachten als keelpijn en af en toe hoesten mag de begeleiding wel fysiek doorgaan.

- Kunt u extra ondersteuning gebruiken in deze periode. Geef dit door aan de huidige begeleider.
Wij kunnen dit bespreekbaar maken bij het wijkteam.

- Twijfelt u, laat uw begeleider dan de corona commissie benaderen met uw specifieke situatie.
We begrijpen dat er in deze tijd nog steeds veel van zowel begeleider als cliënt wordt gevraagd.
Laten we er samen het beste van maken de komende periode.

Pas goed op jezelf en op elkaar!

Met vriendelijke groet,

Het ABO-team